The study, now in its 34th year, examines problems experienced by owners of new 2020 model-year vehicles during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. The iconic study, redesigned this year, measures components that fail and features that are difficult to use, hard to understand or don’t work the way owners want.
Kia ranked number one in the industry by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. “An exceptional run,” said Dave Sargent, Vice President, Automotive Quality, J.D. Power.
“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”
Kia’s continued success in IQS was led by having two models – Forte and Soul -- included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte (Compact Car), Sedona (Minivan), Sorento (Upper Midsize SUV) and Soul (Small SUV).
The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
“The Initial Quality Study is the industry benchmark for new-vehicle quality and, year after year, automakers apply the insights they learn from consumers to make positive changes,” said Dave Sargent, vice president of automotive quality at J.D. Power.
See how the other brands stack up.